Not meeting target specification is having a significant impact on producer profitability in the beef and sheep industry, so we’re putting the Selection Academy initiative in place to recruit a team of trainers who can support our work to get more stock in specification. We will work with this group to equip them with the skills and resources to deliver our technical messages on live selection, market demand and consumer needs. They will then help us deliver these messages in a live setting to farmers and the supply chain, and spread the wealth of knowledge we have available.
We want as many people as possible to have the opportunity to get involved and we decided the best way to do that would be to hold assessment days. That way we can assess their skills and knowledge when handling livestock and presenting to an audience. It will be a less pressurised situation than standing in front of Simon Cowell but, like him, we are only looking for the best to make up our final team.
Assessment days in the North and South of England will be held week commencing Monday 6 March. The closing date for applications is Friday 10 February. To apply fill in the application form and email to firstname.lastname@example.org.
More information on the new three-year AHDB strategy can be found here.
Best of luck with your application.
AHDB Beef & Lamb